Holistic Health: 12 Words that Changed Mineral Partnerships Forever

Editor’s note: This blog post is the second in a three-part series detailing the efficiency, effectiveness, and business results that can be achieved when partnering Mineral’s HR and compliance solution with a health insurance provider. (Read part one.) And in the spirit of the Thanksgiving season, we’re thankful to our health insurance partners—and Mineral’s more than 2,500 partners nationwide—for their continued trust and support as we work together to serve more than 1 million US small and midsized businesses.

“Hey, I think we should embed Mineral in all of our products.”

This offhand musing from a vice president at one of the nation’s leading health insurers was the first step toward a partnership that now provides HR and compliance support to approximately 30,000 small and midsized employers across the United States, helping to build healthier organizations all around—healthier people, processes, and profits as well.

Build healthier organizations all around

“I think for us, one of the greatest elements of success is being able to leverage the Mineral partnership and the value that it brings to employers,” says a sales and account management director for the insurer. “I’ve had the privilege to sit in on several renewal [discussions]. When we start talking about the value, benefits, and thousands of dollars that [an employer] saved by utilizing Mineral, it quantifies the effectiveness of helping them improve their organizational health across the board.”

Mineral combines data and technology with human resources and legal expertise to power HR operations for more than 1 million U.S. small and midsized businesses (SMBs), the nation’s leading and largest SMB HR community. To address the unique challenges faced by SMBs today, Mineral partners with health insurers to embed its HR and compliance solutions and services in employer-sponsored health plans up to 1,000 employees.

That means when employers contract with a health insurer, they also receive access to the Mineral Platform, which provides tools and resources to help businesses manage HR and compliance processes, including:

• Create and update employee handbooks. 
• Access an HR compliance library.  
• Generate benefits documents. 
• Receive legal updates related to shifting HR and compliance regulations. 

Other Mineral tools 

Employers also can use Mineral Intelligence, the industry’s first-ever proactive HR and compliance engine, plus have unlimited access to Mineral Experts, a nationally distributed team of HR and legal professionals that provide personalized guidance to businesses. In addition, employers can leverage Learn, Mineral’s Learning Management System (LMS), which includes hundreds of education modules to train, develop, upskill, and reskill employees in key workforce areas: 

• Anti-harassment.
• Communication.
• Cybersecurity.
• Diversity, equity, and inclusion.
• Health and wellness.
• Leadership and management.
• Microsoft skills.
• Safety.

While many insurance brokers provide HR and compliance assistance to their employer clients, there are still many that don’t, or work with brokerage agencies that are too small to do so—which leads to unresolved HR and compliance issues. This creates an opportunity for health insurers. Combining HR and compliance solutions with employee benefits differentiates health insurers as a stronger, more vital partner. Insurers help solve the broader business challenges of their clients beyond traditional benefits, not only supporting employee health but also the overall organizational health for their employer clients. Additionally, Mineral has an engagement team that does proactive outreach to employers to onboard them to Mineral.

“I found out that [according to industry research] healthcare was actually number seven on employers’ list of things that they were most concerned about,” according to a sales and account management director for one Mineral health insurer partner. “It was a bit eye opening to us that the things that they’re trying to solve for day-to-day—numbers one through six—were all HR related. It was [things like] onboarding and training new employees, mitigating risk. It wasn’t until you got to number seven that they even started to think about health care for their employees, the cost and the benefits. So, we wanted to find a way to help them overcome challenges one through six so we could have a more in-depth conversation around their health care benefits.”

The Mineral + insurer synergy helps brokers too, the sales and account management director emphasizes. “Many [brokers] are small business owners themselves. And in the competitive landscape, they are finding that large agencies are providing services like Mineral to their clients, and they are unable to compete,” they said. “And so, we’ve been able to level the playing field. All of our brokers are equal, and all workers have access to Mineral when they sell our health plans to their customers.”

Discover more from Mineral: Read our ebook, “Holistic Health: How to partner with Mineral to achieve healthier people, processes, and profits,” available now for download at trustmineral.com.

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